The New Way to Work - Chapter 1: Wealth is How Alive You Feel - Not how much you earn

You’ve been chasing success.

But when was the last time you felt truly alive in your work?

You’ve done the things:

Optimised the funnel.
Created content “that sells”.
Outsourced the work.

The machine is running.

But your body feels off.

And your spirit’s gone quiet.

That’s because growth is not always progress.

And profit doesn’t always equal nourishment.

Sometimes, it means extraction.

From your time.
Your essence.
Your care.

Even from the people you’re trying to help.

And this isn’t just in business.

I’ve seen it in high-achieving 9-to-5 professionals (like myself), too.

The title is polished.

The salary is solid.

But something inside feels... hollow. Muted. Misaligned.

You’ve followed all the rules,

and still ended up somewhere that doesn’t feel like you.

You look successful on the outside.

But you feel half-alive inside.

Because true wealth isn’t how much you earn.
It’s how alive you feel while earning it.

✔️ Coaches with 6-figure launches who secretly dread their client calls.
✔️ Creators with content calendars full of work that no longer feels true.
✔️ Founders with systems that run like clockwork, but can’t remember why they started.
✔️ Professionals with status and security, but no soul in their work.

The world says they’ve made it.

But deep inside, they know it’s not the cost.

Because success without aliveness is just performance.

And a business (or a career) that disconnects you from yourself…isn’t success.

It’s self-abandonment in a prettier cage.

What if growth wasn’t the goal?

What if aliveness was?

Not the kind that comes from a weekend away.

The kind that wakes up your senses again.

That roots you back into your being fully present.

That restores your relationship with the work you were meant for.

I call it right-sized growth:

• Growth that serves your community, not extracts from it

• Growth that respects your energy, not overrides it

• Growth that’s shaped by clarity, not comparison

Don’t get this wrong, this isn’t about shrinking.

It’s about sovereignty.

Because the goal isn’t to do less.

It’s to do the right things, at the right pace, for the right reasons.

So you can build something that feels like you’ve come alive again.

A business that feels like a deep breath.

Where your calendar doesn’t kill your spirit.

Where clients feel like kin.

Where your metrics match your meaning.

Not perfect.

Not always easy.

But honest.

And human.

And healing.

That’s wealth.

The kind you can feel in your chest.
The kind that doesn’t burn you out.
The kind that makes you want to keep showing up.

That’s The New Way To Work.

Let this question linger in your day:

Where is your business or career creating unintended harm?

Not to shame.

But to remember what you’re really here to build.

The New Way in Practice

A business becomes truly rich when it gives you back time,
peace of mind,
and the energy to enjoy your life,
not just money in the bank.

But most business models are built from fear…
rushing to generate income,
saying yes to misaligned clients,
and sacrificing wellbeing for results.

That gap between how your business looks
and how it feels is a misalignment.

And it costs more than just energy.
It costs momentum, joy,
and trust in your own direction.

If you’re building something that looks “successful”,
but doesn’t feel sustainable, I’ll help you find what’s off.

I’m offering a complimentary Alignment Review…
I’ll look at your current business model and share 3 things silently draining your traction.

These insights often lead to practical shifts, like:
freeing up 8+ hours a week,
simplifying how you attract clients,
increasing profitability, and,
finally having a business that doesn’t collapse when you take time off.

→ Request your Alignment Review

Note: This review is only available to you as a member of The Shift Newsletter. You won’t find it on my website or social media, it’s my way of offering something personal, practical, and powerful to those who resonate with this work. I only do 5 of these per month to keep them personalised. If you’re feeling the pull, trust your timing.

Until next time

— Nora